Evolving Brand Strategy to count upon for a better Brand Identity

Your brand is your reputation and you must consistently take efforts to build and enhance your brand. Brand building isn’t a one-time process, rather a standard cycle that requires constant monitoring and marketing activities across several platforms. A customized and strategic approach is the need of the hour and this is conceivable with the assistance of PR and Digital Marketing …

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Building a Powerful ‘YOU’ through Personal Branding

You would have come across the word branding several times as it is one of the most frequently used words by marketers, solopreneurs, and entrepreneurs. But, trust us it isn’t merely a marketing term, rather a process that has an in-depth connection with business growth and success. Having said that, let’s not forget that personal branding is as critical as …

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Five Powerful Tips for Powerful Influencer Marketing Campaign

You’ve probably heard it said that we’re living in an “influencer economy.” Brands are no longer the only ones with the power to reach consumers; now, everyday social media users have that power too. As a result, many brands are turning their faith in influencer marketing to promote their products and services. But with so many influencers, it can be …

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Power of Storytelling in Public Relations

Public Relations is one of the most important tools of communication for any brand to communicate with its external audience. It is defined as a strategic communication process that organizations, companies, or individuals use to build and maintain mutually beneficial relationships with their stakeholders, including customers, employees, investors, media, and the general public. Why do we need Public Relations? The …

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Strategies and Tactics for Creating a Successful PR Campaign

Public Relations is a highly crucial domain for any brand or personality as it involves the practice of managing and building relationships between organizations, individuals, and the public. It includes creating and maintaining a positive image and reputation by communicating with various stakeholders, including the media, customers, investors, employees, and the general public. Public Relation Agencies often use various tactics …

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Content Marketing: The Need of The Hour

In today’s digital age, content is abundant all over the internet. The audience’s growing indulgence in different types of social media channels has created a larger space for companies and individuals to promote all kinds of ideas, products, and services. Therefore, making content marketing is a critical part of any successful marketing strategy. The way businesses market their products and …

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Impact of Artificial Intelligence on the World of Marketing

The advancement in science and technology has automated a great deal of tasks that required human intervention in the past. The advent of Artificial Intelligence brought a significant amount of change in similar aspects. Be it in STEM fields like Information Technology and Healthcare or in creative fields like Content Creation and Marketing, Artificial Intelligence is making its presence felt …

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Don’t miss these Hacks to Grow Real Followers on Instagram

Instagram is one of the leading social media platforms to attract millions of followers every day. With over 2 billion active users, Instagram is said to be the quickest medium to connect with the target audience. It’s a clear message for the brands to take the advantage of this widely-used communication platform and leverage it for their benefit. Here are …

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